DAY ONE DIRECTIVE

DAY ONE DIRECTIVE

We define brainrot as the decline in human creative and cognitive powers. We believe it is one of the biggest problems facing humanity.

Symptoms include:

• Struggling to focus on any particular thing for a sustained amount of time
• Struggling to be alone with your thoughts, always looking for something else to fill up your mind so that you don’t have to think or wrestle with your thoughts
• Struggling to think, read, or write in the way that you used to be able to
• Struggling to maintain a cohesive sense of self in a world that constantly tries to fragment it
• A decline in your creative powers
• Struggling to enjoy the creative process as much as you used to
• The nagging sense that you used to have more powerful cognitive capabilities - a nostalgia for your unrotted brain and what it used to be able to do

Priority Question: Do you believe brainrot is real?

Today's researcher (BR-ALPHA) has been instructed to:

• Understand how you think about brainrot
• Test your boundaries with examples
• Gauge your own assessment of how much brainrot you have

Note: All Day One conversations are being archived for analysis. Your responses will inform the evolution of this research.

BR-ALPHA will not exist in 24 hours. Don Draper wrote his system instructions.

— The Manager